Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

SDG 13 & Fujitsu

thought leadership sustainability fujitsu

“I think one of the most interesting things we have is a policy plan that looks ahead to the year 2100 and at what our role as a company will be, which is really thinking long term.” – Fujitsu’s Global Executive VP for Sustainability, Alison Rowe.

EMG spoke with Alison Rowe, about the journey the company has taken to achieve such success in sustainability, and how they are using technology for the greater good.

What is Fujitsu’s CSR journey? When did the company embark on that journey, and what were its early roots that Fujitsu still follows today?

Definitely one of the reasons I joined Fujitsu was because of its long term heritage in environmental sustainability. It goes all the way back to 1938 when there was a deliberate environmental business case put forward around the building of the original manufacturing plant in Kawasaki, Japan. Before its construction, they asked questions about what the building of that site would mean from an environmental point of view, with regards to such things as biodiversity loss, and they calculated a deliberate program and built the factory with a natural environment. If you go there today it’s quite amazing. You wouldn’t think that you’re walking into a manufacturing site; it feels like walking into a nature park. There is flora, fauna and a purpose built lake. And it shows just how ingrained sustainability has been in the company since its foundation. There have been many milestones since then, such as the setting up of our Environmental Management Committee in 1993, which has helped with the development of a whole range of sustainable products and services.

However, I think one of the most interesting things we have is a policy plan that looks ahead to the year 2100 and at what our role as a company will be, which is really thinking long term. Part of that comes from the culture of Japan, and its desire to live in harmony with nature, which is all about the long term view and not a quick, short business cycle. So that cultural aspect is definitely an influence. We have a concept that’s called the “Fujitsu Way” which is very much our DNA and how we operate. Environmental sustainability is at the core of that, and then the role of technology for a safe, prosperous society going forward, is our high level vision. We believe that following that vision and that principle of long term thinking – and using technology for greater good – is our core business; then revenue and the financial side will follow.

To read the complete article click EMG speaks with Cool IT Sustainability at Fujitsu.